But to what extent are people prepared to prioritise spending on their health? Our research found that the majority of Brits increased investment in their own health last year, overwhelmingly preferring being in great health with little money (86%) to being wealthy but in poor health (14%). It makes sense, right – it’s difficult to enjoy your wealth if you have poor health.
At the other end of the spectrum, the activities with the smallest positive impact included becoming a member of a gym (21%), massages/spa days (21%), using wellbeing apps (21%) and going to fitness classes (22%). All these activities normally cost something.
Overall, our research identified that people are prioritising spend on mental health versus physical. Young people are much more likely to invest their money on their mental health, with 22% of Gen Z and 20% of Millennials valuing therapy with a counsellor compared to 4% of Baby Boomers – the use of mindfulness apps tells a similar story.
About the research
This research was conducted by Opinium with 4,000 UK adults between 10.10.22 and 17.10.22. Research is weighted to a nationally representative criteria.
This article has been prepared with care; however, it is only intended to highlight issues and it is not intended to be comprehensive.