Worth and value research 2021

How worthwhile is saving and investing your money? Is it more important to you to take a risk in the hopes of earning higher returns, or do you see more value in sticking with a savings account? 

These are just a couple of the topics we explored in our new worth and value research. In August 2021, we partnered with YouGov for the second year in a row to ask more than 8,000 UK adults about what financial habits they find worthwhile. 

How worthwhile does the UK find saving and investing in 2021?

Our research found that saving is still the most worthwhile financial behavior among our survey population, though some are also turning towards investing as a potential way to reach financial goals faster. 

As far as what UK adults plan to spend their money on in the year ahead, the itch to splurge on travel seems evident with our research revealing that holidays are the nation’s top most common financial priority.  And it seems that the pandemic may have shifted our attitudes towards how we earn money – namely, the relative importance of a satisfying lifestyle over a high salary.

say saving is the most worthwhile financial habit

of millennials surveyed plan to spend more money on holidays in the months ahead

of respondents said that work-life balance is the most important thing when looking for a new job – beating money (22%)

Download our 2020 report

Capturing the nation’s attitudes, behaviours and opinions towards our financial and working lives, An Exploration of Worth 2020 looks at what people consider most worthwhile – and raises interesting questions about their future priorities.

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