Carried out with YouGov in August and September 2020, our research report considers the views of over 8,000 UK adults to provide an insight into how we define worth. It gives a snapshot of the attitudes of British consumers, and what they value in their lives when it comes to finances and work.
And as we started to delve into society’s views on finances, worth, and work, it led us to wonder: does money make you happy?
Money can’t buy you love?
From our research, it’s safe to say that there are things worth more to some of us in life than money. When we asked what is most important in terms of our sense of self-worth, for example, most participants chose factors relating to their close personal relationships over material things, suggesting that wealth is not a high priority for many of us.
For example, when asked how much money matters, only 1% of respondents chose being rich as the top factor that influences their sense of self-worth. And just under half of those we surveyed (48%) say that being able to afford luxury items is not important.
But what about when it comes to the financial security of a partner? Well, that’s not important for many of us either.