We surveyed a nationally representative group of 4,000 UK adults and found that 14% of people have fallen victim to a financial scam.
According to the survey, 18–34 year-olds are the most confident group when it comes to scams, with over half (55%) believing they are too technologically savvy to be scammed.
However, our research suggests this same age group could be more susceptible to the pressure tactics adopted by fraudsters. One in five (21%) 18-34 year-olds say they struggle to think clearly when put under pressure during a cold call. They’re also the age group most likely to say they make an impulsive decision under pressure (42% agree).
But it’s not just the younger generation who are susceptible. We see evidence of fraudsters targeting all age groups. And staying vigilant now is particularly important, as many fraudsters look to exploit the increasing cost-of-living, with three in 10 Brits being targeted since the crisis began. Six in 10 Brits also agree it’s more difficult to spot a scam than it was five years ago.